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<p class="has-drop-cap">Good web design has visual weight, is <a rel="noreferrer noopener" href="#" target="_blank">optimized for various devices</a>, and has content that is prioritized for the medium. The most important elements of a web page should have more visual weight to <strong>&#8220;naturally attract&#8221;</strong> a visitor’s attention.</p>



<figure class="wp-block-pullquote"><blockquote><p>Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.</p><cite>Dieter Rams</cite></blockquote></figure>



<p>Most users search for something interesting<em> </em>(or useful) and clickable; as soon as some promising candidates are found, users click.<strong> If the new page doesn’t meet users’ expectations,</strong> the back button is clicked and the search process is continued.</p>



<h2 class="wp-block-heading">A good website should be easy to navigate</h2>



<p>Not all websites are made equal. Some websites are simple, logical, and easy to use. Others are a messy hodgepodge of pages and links.</p>



<figure class="wp-block-image size-large"><img src="https://thedailypage.ng/wp-content/uploads/2022/08/f17-1024x683.jpg" alt="" class="wp-image-2207"/><figcaption>How are innovations in robotics changing the way we perceive the world?</figcaption></figure>



<p>Without website navigation, your visitors can’t figure out how to find your blog, your email signup page, your product listings, pricing, contact information, or help docs.</p>


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<p><strong>Quick and easy access to the content they’re after is more important for your website users than a… visually-stunning design.</strong></p>



<p><em>Bad navigation is an especially common problem. We’ve all struggled to find things on disorganized websites without any logical structure. It feels hopeless.</em></p>



<h2 class="wp-block-heading">Creating visual rhythms in your layouts</h2>



<p>In design, rhythm is created by simply repeating elements in predictable patterns. This repetition is a natural thing that occurs everywhere in our world. </p>



<figure class="wp-block-image size-large"><img src="https://thedailypage.ng/wp-content/uploads/2022/08/f7-1024x683.jpg" alt="" class="wp-image-2208"/><figcaption>Why does Bluetooth use lossy rather than lossless compression</figcaption></figure>



<p>Rhythm also factors into the <strong>layout of content</strong>. For example, you <strong>&#8220;might have&#8221;</strong> blog articles, press releases, and events each follow their own certain layout pattern.</p>



<h2 class="wp-block-heading">Elements that can help website visual composition</h2>



<p>Nobody enjoys looking at an ugly web page. Garish colors, cluttered images and distracting animation can all turn customers <strong>&#8220;off&#8221;</strong> and send them shopping:</p>



<ul class="rb-list wp-block-list"><li>Direct the Eye With<strong> </strong><a rel="noreferrer noopener" href="#" target="_blank">Leading Lines</a></li><li>Balance Out Your Elements</li><li>Use Elements That<strong> Complement Each Other</strong></li></ul>



<h2 class="wp-block-heading">Diving into UX and UI design</h2>



<p><strong>UX and UI: </strong>Two terms that are often used interchangeably, but actually mean very different things. <em>So what exactly is the difference?</em></p>



<figure class="wp-block-pullquote alignright is-style-default"><blockquote><p>Styles come and go. Good design is a language, not a style.</p><cite>Massimo Vignelli</cite></blockquote></figure>



<p>UX design refers to the term <em>“user experience design”</em>, while UI stands for <em>“user interface design</em><strong>”</strong>. Both elements are crucial to a product and work closely together.</p>



<h2 class="wp-block-heading">Ensure that interactive elements are easy to identify</h2>



<p>Good design guides the user by communicating purpose and priority. For that reason, every part of the design should be based on an <strong>&#8220;<strong>informed decision</strong></strong>&#8221; rather than an arbitrary result of personal taste or the current trend.</p>



<figure class="wp-block-image size-large"><img src="https://thedailypage.ng/wp-content/uploads/2022/08/f18-1024x683.jpg" alt="" class="wp-image-2209"/><figcaption>Why you should travel with friends?</figcaption></figure>



<p>Provide distinct styles for interactive elements, such as <em>links and buttons</em>, to make them easy to identify. For example, <strong>&#8220;change the appearance of links&#8221;</strong>.</p>



<h2 class="wp-block-heading">Breaking down the barriers</h2>



<p><strong>Design is not the end-all solution to all of the worlds problems</strong> — but with the right thinking and application, it can definitely be a good beginning to start tackling them.</p>