Entertainment
Nigerians prefer Hollywood movies; Nollywood’s cinema market share drops: Report
<h4><span style="font-size: 16px;">Nollywood&#8217;s market share in cinemas is currently at 25.8 per cent, down from the 39.3 per cent it held in the first half of 2021.</span></h4>
<p><img class="aligncenter wp-image-29563 size-full" src="https://thedailypage.ng/wp-content/uploads/2022/07/images-2022-07-19T180602.019.jpeg" alt="" width="600" height="399" /></p>
<p><span style="font-size: 16px;">Data analysed by The Industry by Inside Nollywood, a film data publication, said the drop was despite the fact that in both years, total cinema admissions had remained at 1.49 million with 7,000 more admissions recorded in 2022.</span></p>
<p><span style="font-size: 16px;">The little increase in total admissions counted in favour of Hollywood titles, leaving Nollywood films scrambling for an even smaller percentage of cinemagoers.</span></p>
<p><span style="font-size: 16px;">The 2022 drop is an all-time low despite the stable streak in the last five years.</span></p>
<p><span style="font-size: 16px;">The publication noted that in the last couple of years, Nollywood had managed a market share within the threshold of 40 per cent, with a large chunk of the remaining 60 per cent held by Hollywood.</span></p>
<p><span style="font-size: 16px;">In 2021, despite being a pandemic recovery year, the industry still managed to hold 39.3 per cent in the first half of the year, selling about 964,523 tickets out of the over 1,491,530 tickets.</span></p>
<p><span style="font-size: 16px;">Meanwhile, in the first half of 2022, out of the 1,498,934 tickets sold, Nollywood sold about 520,656, which is a 46 per cent decrease from the previous year.</span></p>
<p><span style="font-size: 16px;">Speaking on the data, co-publisher of Inside Nollywood, Anita Eboigbe, said, “There are always about 10 Nollywood movies in the cinema per time.”</span></p>
<p><span style="font-size: 16px;">Tickets range from N1,200 to N5,000 depending on the weekly buzz around the movie and the performance.</span></p>
<p><span style="font-size: 16px;">Ms Eboigbe noted that Nollywood’s decline in market share called for introspection.</span></p>
<p><span style="font-size: 16px;">According to her, stakeholders are constantly debating several possibilities, but the over-dependence of filmmakers on streaming has conditioned the audience and the laziness of exhibitors in growing the cinema culture. </span></p>
<p><span style="font-size: 16px;">(NAN)</span></p>