UX Design
What’s Below the Surface: A Look at UX in the Beauty Industry

<p class="has-drop-cap wp-block-paragraph">Good web design has visual weight, is <a rel="noreferrer noopener" href="#" target="_blank">optimized for various devices</a>, and has content that is prioritized for the medium. The most important elements of a web page should have more visual weight to <strong>&#8220;naturally attract&#8221;</strong> a visitor’s attention.</p>



<figure class="wp-block-pullquote"><blockquote><p>Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.</p><cite>Dieter Rams</cite></blockquote></figure>



<p class="wp-block-paragraph">Most users search for something interesting<em> </em>(or useful) and clickable; as soon as some promising candidates are found, users click.<strong> If the new page doesn’t meet users’ expectations,</strong> the back button is clicked and the search process is continued.</p>



<h2 class="wp-block-heading">Implementing the Principles of Design</h2>



<p class="wp-block-paragraph">Not all websites are made equal. Some websites are simple, logical, and easy to use. Others are a messy hodgepodge of pages and links.</p>



<figure class="wp-block-image size-large"><img src="https://thedailypage.ng/wp-content/uploads/2022/07/Sg1-1024x679.jpg" alt="" class="wp-image-2518"/><figcaption>What Is Teamwork and Why Does It Matter?</figcaption></figure>



<p class="wp-block-paragraph">Without website navigation, your visitors can’t figure out how to find your blog, your email signup page, your product listings, pricing, contact information, or help docs.</p>


<p>[ruby_related heading=&#8221;More Read&#8221; total=5 layout=1 offset=5]</p>



<p class="wp-block-paragraph"><strong>Quick and easy access to the content they’re after is more important for your website users than a… visually-stunning design.</strong></p>



<p class="wp-block-paragraph">Website navigation allows visitors to flow from one page to another without frustration. If you’ve done your job well, visitors leave your site with the <a href="#" target="_blank" rel="noreferrer noopener">intention to return</a> and might even buy something from you or sign up for your email list.</p>



<p class="wp-block-paragraph"><em>Bad navigation is an especially common problem. We’ve all struggled to find things on disorganized websites without any logical structure. It feels hopeless.</em></p>



<h2 class="wp-block-heading">A Guide to Visual Hierarchy</h2>



<p class="wp-block-paragraph">In design, rhythm is created by simply repeating elements in predictable patterns. This repetition is a natural thing that occurs everywhere in our world. As people, we are driven everyday by predictable, timed events.</p>



<figure class="wp-block-image size-large"><img src="https://thedailypage.ng/wp-content/uploads/2022/07/sg2-1024x603.jpg" alt="" class="wp-image-2517"/><figcaption>Breaking Down the Principles of Design</figcaption></figure>



<p class="wp-block-paragraph">One of the best ways to use <a rel="noreferrer noopener" href="#" target="_blank">repetition and rhythm in web design</a> is in the site&#8217;s navigation menu. A consistent, easy-to-follow pattern—in color.</p>



<h2 class="wp-block-heading">Breaking Down the Principles of Design</h2>



<p class="wp-block-paragraph">Nobody enjoys looking at an ugly web page. Garish colors, can all turn customers <strong>&#8220;off&#8221;</strong> and send them shopping<strong> &#8220;somewhere else&#8221;</strong>. Basic composition rules to create more effective:</p>



<ul class="rb-list wp-block-list"><li>Direct the Eye With<strong> </strong><a rel="noreferrer noopener" href="#" target="_blank">Leading Lines</a></li><li>Balance Out Your Elements</li><li>Use Elements That<strong> Complement Each Other</strong></li><li>Be clear about your <strong>&#8220;focal points&#8221;</strong> and where you place them</li></ul>



<h2 class="wp-block-heading">The Metaverse shines brightly</h2>



<p class="wp-block-paragraph"><strong>UX and UI: </strong>Two terms that are often used interchangeably, but actually mean very different things. <em>So what exactly is the difference?</em></p>



<figure class="wp-block-pullquote alignright is-style-default"><blockquote><p>Styles come and go. Good design is a language, not a style.</p><cite>Massimo Vignelli</cite></blockquote></figure>



<p class="wp-block-paragraph">UX design refers to the term <em>“user experience design”</em>, while UI stands for <em>“user interface design</em><strong>”</strong>. Both elements are crucial to a product and work closely together. </p>



<h2 class="wp-block-heading">Why Visual Hierarchy Is Important</h2>



<p class="wp-block-paragraph">Good design guides the user by communicating purpose and priority. For that reason, every part of the design should be based on an <strong>&#8220;<strong>informed decision</strong></strong>&#8221; rather than an arbitrary result of personal taste or the current trend.</p>



<figure class="wp-block-image size-full"><img src="https://thedailypage.ng/wp-content/uploads/2022/07/sg3.jpg" alt="" class="wp-image-2516"/><figcaption>Don’t be quick to dismiss an initial idea as impossible,</figcaption></figure>



<p class="wp-block-paragraph">Provide distinct styles for interactive elements, such as <em>links and buttons</em>, to make them easy to identify. For example, <strong>&#8220;change the appearance of links&#8221;</strong> on mouse hover, &#8220;keyboard focus&#8221;, and &#8220;touch-screen activation&#8221;.</p>



<h2 class="wp-block-heading">Final thoughts</h2>



<p class="wp-block-paragraph"><strong>Design is not the end-all solution to all of the worlds problems</strong> — but with the right thinking and application, it can definitely be a good beginning to start tackling them.</p>