Entertainment
Nigerians prefer Hollywood movies; Nollywood’s cinema market share drops: Report
Nollywood’s market share in cinemas is currently at 25.8 per cent, down from the 39.3 per cent it held in the first half of 2021.
Data analysed by The Industry by Inside Nollywood, a film data publication, said the drop was despite the fact that in both years, total cinema admissions had remained at 1.49 million with 7,000 more admissions recorded in 2022.
The little increase in total admissions counted in favour of Hollywood titles, leaving Nollywood films scrambling for an even smaller percentage of cinemagoers.
The 2022 drop is an all-time low despite the stable streak in the last five years.
The publication noted that in the last couple of years, Nollywood had managed a market share within the threshold of 40 per cent, with a large chunk of the remaining 60 per cent held by Hollywood.
In 2021, despite being a pandemic recovery year, the industry still managed to hold 39.3 per cent in the first half of the year, selling about 964,523 tickets out of the over 1,491,530 tickets.
Meanwhile, in the first half of 2022, out of the 1,498,934 tickets sold, Nollywood sold about 520,656, which is a 46 per cent decrease from the previous year.
Speaking on the data, co-publisher of Inside Nollywood, Anita Eboigbe, said, “There are always about 10 Nollywood movies in the cinema per time.”
Tickets range from N1,200 to N5,000 depending on the weekly buzz around the movie and the performance.
Ms Eboigbe noted that Nollywood’s decline in market share called for introspection.
According to her, stakeholders are constantly debating several possibilities, but the over-dependence of filmmakers on streaming has conditioned the audience and the laziness of exhibitors in growing the cinema culture.
(NAN)
David Adeleke, the Afrobeats performer known as Davido, said he is Igbo by blood. The singer shot back at someone who warned him about being friendly with Igbo people, saying he could worry about betrayal as a Yoruba man.
The X user, Yakbel, said: “Davido just dey carry Ibo full body, until when dem betray am before e rest. Yoruba boy dey frolick with Ibos in 2025, they want your head and everything you have to belong to them. You can never satisfy Ibos. Ibos are not people you surround yourself with as a Yoruba man.”
Davido overlooked the criticism and just replied:
“Lol. My ancestors are from the Igbo people.”
Nigerian online streamer, Habeeb Hamzat popularly known as Peller has revealed he convinced his girlfriend, Jarvis, to turn down a ₦3 billion offer from Netflix since it required her to kiss someone during the show.
Peller mentioned this during a livestream with Peter Okoye from P-Square.
Peller said, “Netflix offered 3 billion Naira my girlfriend, Jarvis to do a kissing scene, but I turned it down.”
Peter asked, “Do you mean N3 million or N3 billion?”
Peller replied, “N3 billion! I know you might not believe me, but I have the record of the video call. I warned them never to contemplate such ever again. I love my baby. I don’t joke with my baby. She is my life.”
Peter added, “Always look out for her.”
Video:
https://x.com/Olamide0fficial/status/1923628972358676752?t=N0rPHlgwC33k2w_DrIPATw&s=19
Nigerian actor, Charles Okocha has paid a heartwarming visit to legendary actor Kanayo Kanayo ahead of his upcoming wedding.
Charles visited Kanayo to bring his wedding invitation to him in person. In the video shared by Kanayo, Okocha described him as a man who influenced his acting career greatly and, therefore called him his family and role model.
Sharing the video, Kanayo expressed his happiness for Okocha in his post, celebrating the groom-to-be. see his response below:
“@charles_okocha was here to pay homage to NNANYISACRIFICE
We are ayside for tomorrow. Congratulations Congratulations Congratulations Congratulations Congratulations. We will SACRIFICE his MADNESS on Kanayo O Kanayo TV on YouTube,” he stated.
Former President Muhammadu Buhari is dead
Davido Reveals He’s Igbo By Blood
I Told Jarvis to Reject ₦3 Billion Netflix Role Over Kissing Scene – Peller Claims
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