Lionel Messi, the PSG superstar, is ready to play wearing the phrase GOAT on his sleeve alongside the rest of his colleagues.
The Ligue 1 club has struck a multi-year agreement with the next-generation lifestyle platform.
The outfit has agreed to terms with PSG till the end of the current season.
And, from July 1, their brand name will be imprinted on the sleeves of training, warm-up, and matchday jerseys.
Messi, Neymar, Marco Verratti, Georginio Wijnaldum, and Achraf Hakimi have all modeled for the new look.
Marc Armstrong, PSG’s chief partnerships officer, stated, “We are happy to welcome GOAT into the Paris Saint-Germain family.”
The company joins a select group of club partners featured on PSG’s iconic jerseys, as a result of this collaboration.
“GOAT is the ideal partner for the club. It reinforces our position as an icon of sport and style with fans around the world. Together, we will develop exciting and creative experiences to delight fans everywhere.”